Starting a business in an Economic Downturn

It’s a difficult time for existing business owners right now.

   The fed raised rates in September to a new target range of 3.75 to 4.00%. Mortgage rates hit seven percent in October.  The Sept CPI report shows that inflation persists everywhere, in food, energy, and prices.  Mega companies such as Microsoft confirmed 1,000 layoffs.  The fed plans to raise again in November. Everything points to a recession ahead.  Perhaps the rececssion has already come.

   So, why is now a good time to start a new business?  Although counter-intiutive at first, the fact is, recessions offer business opportunities not found under normal circumstances.

Competition goes down during a recession

   In a recession, everyone is playing defense.  Businesses are struggling to stay afloat to keep sales going, to keep employees, and “pivot” to adjust to an environment with less demand.  No one will pay attention to a competitor that has just started.  Yet, this is exactly why a new business started during this time falls under the radar.  When the economy recovers, your business will have been established for a period of time.

 Costs to start a business tend to go down during a Recession

   Costs tend to go down during a recession as everything becomes cheaper.  Now, this recession is very different in the sense that materials and resource prices are going up due to inflation.  However, if other companies are laying off employees, this means your pool of candidates has increased.  You won’t have to sacrifice as much to hire a candidate.  I remember in 2021, many of the candidates I interviewed had multiple offers.  They have the upper hand in negotiation and ask for perks such as better benefits, full time remote work and sign on bonuses.  Now, the tables have turned and candidates who are laid off, will be more willing to accept a normal position and fair pay.

Consumer Patterns change during a recession

   When the economy is doing well, consumers set a pattern for where they spend their money.  Consumers will shop at the same stories and websites.  This changes when the economy goes into a recession.  Now, consumers look for ways to lower their costs.  They become cost conscious and leave larger stores and websites to a competitor that can offer less for similar quality/service.  This allows a new business to grab new market share whereas previously they could not.

The best time to start a business is Now!

    An economic downturn is scary.  At the same time, it offers rare opportunities for those who seek financial freedom.  But what about creating a website and maintaining content?  By utilizing our selection of turnkey and autoblogging websites, you can begin marketing quickly and increase your online prescence.        

6 thoughts on “Starting a business in an Economic Downturn”

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